Science of Style: Introducing the Highly Awaited Series






Wow, 2011 is more than halfway through! Life is flying by, and Kinowear is going to amp things up.

First, I have to apologize to every devoted reader of this blog for not posting as frequently as I used to. I’ve actually been working on editing a whole new series of articles called the “Science of Style.”


I’ve been working with a team of people to make sure all this content is at the HIGHEST quality, and that the information will not only be super helpful but completely change the way you view style and how to develop your own.

Through all my years of being out in the field of working with people on looking and feeling their best, I’ve broken down the process of how a guy can go from having no style to making an amazing impression.

There’s a lot of “what to wear” and “what not to wear” type of advice out there, but nobody is talking about a method on how to really develop your own unique sense of style.

What makes a man stylish?

Is it the clothing he wears? Is it the way he wears it? Does the man define his image? or does the image define the man? How is it that one man comes off as attractive, while another, wearing the same outfit, comes off as “try-hard” and awkward?

Why is it that some guys can follow all the “style laws” to the tee yet still look bland, while others can break all the rules and still look stunning?

These are just a few examples from the mountain of questions that overwhelm the average guy when it comes to style.

On the surface, men’s fashion seems to be full of rules, contradictions, and vague complexities.

This is because style is more of an art than an exact science. It’s really more about a personal expression than following a set of rules set out by some style expert.

We chose to call this series the “Science of Style” because we believe that by distilling the “art” form into as much of a “science” as possible, we’ll be able to guide you in becoming an artist of your own image – cultivating one that ultimately fits your personality and goals.

Not Your Typical Men’s Style Guide

The majority of style advice out there is about what you can fix on the outside. Now you may ask, “Uhm, isn’t that the point?”

Yes and no. It’s just a part of it. You can read tips on how to shop for a suit, or what type of shoes you should wear to the office, but within the larger goal of achieving your ultimate sense of style, isolated bits of advice become pretty useless.

This series will take a very different approach by giving you a system that will bring to the surface the most raw and attractive version of yourself by working from the inside-out, and ground- up.

Real Life-Exercises for Lasting Change

In the same way you can’t fix your love life by simply reading a bunch of romance novels or self-help books, I’ll tell you right not that just reading the content will not help you.

This new series was strictly designed to teach you the much harder, much more demanding science of totally transforming your image from the ground-up.

It’s going to be an action guide with straight-forward and high-yield exercises for you to get your hands dirty with. Many of these exercises are the very exercises given to our consultation clients to dramatically transform their style!

In other words, if you do the exercises, we guarantee you will see some serious results. At the end of the day, that’s all that we care to bring you. Results.

Like anything in life, you will only get out what you put in.


The 4 Stages Model

The 4 Stages Model is the system at the heart of the “Science of Style.”

Distilled out of over thousands of hours of live consultations, it is Kinowear’s proven system for building a unique, attractive sense of style from the ground up.

The 4 Stages Model breaks down the style development journey into four different stages:

Stage 1: Knowing Yourself

This is the first, and foundational level of your style journey. A highly attractive style only comes from having clarity in who you are. All the exercises in this stage are designed to bring out and articulate your personality. Learning style is like learning a language, and in stage 1 you are building the ideas to express in the subsequent stages. This information will be integral when it comes down to expressing yourself congruently and authentically through your image.

Stage 2: Modeling

Next comes the Modeling stage. In this stage you are now beginning to practice speaking the language of style through imitation. Through a series of exercises, we will guide you through the art of copying looks. As you get deeper into this stage, you’ll begin to see patterns, as well as begin to expand your “style vocabulary.”

Stage 3: Building Proficiency

Once you can imitate other complete looks with ease, you’re ready to work on your proficiency. In this stage, you’ll begin to dive deep into the fundamentals of style–such as understanding what makes something attractive or unattractive. As you have a clear understanding of why the looks you copied in the modeling stage “worked,” you’ll begin to develop your own unique sense of style.

Stage 4: Mastery

This is the stage of style fluency. This marks a stage where you not only have a complete grasp of all the fundamentals behind an attractive style, but understand how to convey any message, down to the smallest of details. In this final stage, you will also be able to make statements by “breaking the rules.”

We’ve also included benchmarks at the end of each stage to help you gauge whether you’re ready for the next stage. As you read this, you may find that you’re already at one of the later stages. Honesty is key here. The stages are designed so that without a proper completion of each level, you’ll find yourself susceptible to fall into many of the style blunders such as incongruence. This is why we recommend all our clients to go through the entire process from the beginning, even if you think you’re a Stage 4.


Starting next week, you’ll see a part of the series go up every week or so, giving you enough time to read, process, and to go out and implement what you’re learning.

If this sounds like a series that you’re excited about, make sure you subscribe to our RSS email feed to receive updates straight to your email.



  • Milan J says:

    Hey Kino, I have a question is too much of the same clothing overkill? I wear a lot of V-Necks and I’m wondering if having say the tri-blend V’s in multiple colors is a bad idea.

    I’m struggling with finding casual but classy looks to walk around downtown and out sometimes. I wear a lot of V-Necks to show off my chest tattoo, Nudie jeans and I range my shoes from brands like Toms to variants from Aldo.

    I hope this guide establishes some thoughts because beyond my cardigans, leather jackets and the occasional dress shirt I’m having trouble finding where my style will evolve into.

    Thanks for all the help, I look forward to this!

    – Milan

  • TFL says:

    Woooh looking forward !

    Thanks so much for everything so far and into the future.

  • Rasmus says:

    Awesome! I’m looking forward to the series 😀
    The only bad part is that its coming out to slow for me, I would love to read all NOW 😉
    How long is the series?

  • Rusmir says:

    Can’t wait! Keep up the great work, I love your website.

  • Marcus R says:

    I’m so excited. Can’t wait. I’ve been checking back for ages to see what’s new and it looks like I’m about to learn A LOT! Awesome!

  • Pablo Guidi says:

    Congratulations! looking forward to read it bro

  • Martin says:

    Awesome, really looking forward to it 🙂

  • James says:

    This is spot on. There is no blog on the web that breaks down fashion like you guys. Can’t wait for the series.

  • Kenny says:

    I love this 4 stages model. I totally agree that a lot of the image incongruence and being lost without a sense of style comes from missing one of these steps.

    This was well worth the wait.

  • Vipul says:

    Good to see you writing again!
    I like your work so much.

  • Michael says:

    Good to hear again from you Jae, every man’s sense of style lies indeed in the heart of Self-mastery. Like I told one of my students when he asked me why I wore no socks with my shoe, fashion rules are meant to be broken there are a handful of men bold enough to do so, they are called trend-setters. I have a vision ahead too on mens style. I’ll keep you posted, my blog is very outdated, I write for the examiner now.

    Peace and Blessings,

  • Phin says:


    Good to see you’ve been keeping busy.

    Looking forward to it!

  • Rush says:

    Superb! i’ll waiting your series Jae! good luck..

  • Guillermo P. Lorente Perez says:

    Thanks! so much Jae, I will be looking forward to It . Thanks! again.


  • Glad to see that you’re finally back for good.

  • kyle says:

    i’m be eagerly anticipating for more! finally style has been molded into some form of structure!

  • Josh says:

    Wow, really looking forward to the next blog

  • Jae says:


    It should be about 5 posts or so!

  • Jae says:

    I’m glad to hear that a lot of you guys are excited for it, I’m excited as well!

  • PartyInMyShower says:

    Never leave us again Jae!!

  • Rhett O'Hara says:

    U r doing great. I love this website <3

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