Kinowear review: ‘Unbranded Brand’ by Naked And Famous

Unbranded Brand, do you remember them? When we met Brandon, the founder of Naked & Famous, he presented his line of selvage jeans to us which were retailing at really low prices, around $80. He never hid the fact that they were produced in China, but they nevertheless feature many nice aspects, such as pins on the back pockets, and chain stitch hems etc.

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The blank label is a symbol of the brands desire to focus purely on the product and get rid of any hype. (but Hypebeast sell them anyway 😉

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It’s exactly the same on the inside of the jeans which aren’t branded.

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An attractive trim with very visible chain stitching.

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The finishes are very precise when you think of the price.

Great! What about the cut?

It is quite a classic cut, between semi-slim and straight leg (semi-semi-slim?). You can judge for yourself looking at these photos of Geoffrey:

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Here we’re testing the UB201 model.

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(Yes, the hem hasn’t been finished yet)
 
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If you’ve got well-built thighs, the cut is perfect for your body shape, so get a move on!

How do the jeans age?

For a reason that I’m not aware of, they fade very well and very quickly. In just 3 or 4 months, you’ll have nice creases around the crotch.

The only point to watch out for: be careful not to stain your shoes or t-shirts when you first start wearing the jeans, because they lose a bit of color to start with. This is normal for raw jeans, but Unrbanded Brand does is a bit more than others. So don’t hesitate to wash them once or twice before wearing them.

This being said; look at what you can get for just $80 and a few months of wear:

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Stronger than jeans from Rick Owens or Prps, less expensive than APC. The creases around the knees and crotch are fantastic.

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A more artistic photo, but the jeans are equally as attractive.

Photos of Unbranded by Baptiste, a friend of Kinowear’s team:

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The chain stitch hem is very clear here.

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Once again you can see that the material ages very well.

If you don’t have a lot of cash and want Japanese denim that will age well, you can’t do better than this.

Unbranded jeans are on sale at around $80 in a lot of stores in the US, Canada and the rest of the world (including Thailand, however I don’t how it’s possible to wear raw denim in SE Asia). See the list of stockists here. You can also find them online on their own website The Unbranded Brand and a lot of different online stores, but it’s better to go and try them on first.

Leave a comment : Guys, what are your favorite brands of jean? What are the problems you encounter when buying a pair of jeans?