How to Make Achieving your Goal Inevitable

It’s easy to put things into momentum. We start off passionately, excited to take the first step towards our goals. The difficult part is keeping the fiery enthusiasm we had when we first started – and following through.

It could be a new habit, like going to the gym more often or getting started on a personal project. Perhaps you’re taking steps to become better at something, like improving your style or networking with professionals in your field. Maybe you want to work at learning a new language or how to play an instrument.

The term “new year’s resolution” has become dulled, and often met with skepticism. We start with grand goals, but then comes the stage where we don’t want to get our hands dirty.

Initially rough rituals become easy habits as long as we give them time to settle in. Yet we’re all faced with discomfort when we’re pushing ourselves harder than we’ve pushed before – stepping out of our comfort zones. How can we get past this seemingly endless plateau?

One simple method:

Put your money where your mouth is.

Take a look at this story.

How did two economists manage to lose thirty pounds in nine months, and keep the weight off for over four years?

John Romalis and Dean Karlan, two economists, adopted an ingenious arrangement for weight loss. When John and Dean were in graduate school in economics, they noticed that they were putting on weight, especially during the period when they were on the job market and being wined and dined by potential employers. They made a pact. Each agreed to lose thirty pounds over a period of nine months. If either failed, he had to pay the other $10,000. The bet was a big success; both met their target. They then turned to the more difficult problem of keeping the weight off. The rules they adopted were that on one day’s notice, either one could call for a weigh-in. If either was found to be over the target weight, he would have to pay the other an agreed sum. In four years, there were several weigh-ins and only once was either one over target (the resulting fine was paid in full immediately). Notice that as in the case of David’s thesis bet, Dean and John were acknowledging that without the bet to encourage them, they would have eaten too much, even though they still would have wanted to lose the weight.

– Nudge, by Richard Thaler and Cass Sunstein

You want to commit yourself to a goal?

  1. Enlist the help of someone from your mastermind group or a close friend to keep you accountable.
  2. Give them a lump sum of money. Not a small amount, but something that would hurt. Let’s say, hypothetically, $2,000.
  3. Then give them a deadline that you have to reach your goal by. If you haven’t achieved your goal by 11:59PM of the deadline day, then the money is his or hers to cash and will be used to throw a party to which you will not be invited to. (Naturally, you want to scale up the sum of money according to your income. Make it painful to think about! Similarly, you’ll also want to take your goal a lot more seriously and really commit to it.)

Want a new habit?

  1. Find an accountability partner. Give him or her $2,100.
  2. It takes 21 days to create a new habit. So for every day you don’t check in with him/her, or every day you fail to accomplish your daily task, you lose $100.
  3. Scale up the sum of money according to income. Unless you lie to yourself and your friend, you won’t get away with slacking.

If you’d prefer not to get anyone involved, there are services online that take the role of an accountability partner. If you’re at a loss for where to start, try (It takes your money and donates it to a friend, a charity, or an organization you hate.)

Make your Goals and Resolutions Inevitable

The beauty of this method is its simplicity and its effectiveness. This system takes very little time and effort to set up. It has been proven to generate results, and will give you that extra boost of energy you need to take you closer to your goals.

If you’re really sure you want to achieve a certain goal, make it inevitable.

Why Wait?

Sure, 2012’s starting to settle in and your new year’s resolutions may be on their way out. That doesn’t mean it’s quitting time! Re-commit yourself to a resolution you feel passionate about, or think carefully and pursue a goal you’ve always wanted to. Find a friend or set up your account, and finish what you started.

  • Ryan Coelho says:

    Great article Herbert!
    You really hit the nail on the head for a strategy I call ‘push’ goal setting. What I mean by that is creating goals that you want to accomplish and pushing yourself to achieve them. It’s been proven to work, but I believe there is a more effective goal setting process.

    I call it ‘pull’ goal setting and it’s a big part of my organization’s, #GameOn Leadership (, process. The way it works is you set a mission for yourself that you’re out to accomplish. The mission is usually bigger than you and in line with where you want to go in life. From there, you realize to get there you need certain means. What we do is help people set goal for their means in line with their mission. Your mission is that driving ‘pull’ force that motivates you to stay healthy, stay financially sound, etc. The mission is your ‘why’ behind your goals… For example I’m on a mission to be a great leadership course. I’ve set educational, fitness, and financial goals in-line with my mission. Now when I don’t feel like going to the gym, I remind myself of my mission and how I need to stay fit and healthy to help those I’m out to have a positive impact on. So now not only do I drive me, but my purpose as well.

    Hope that provides a valuable perspective for everyone!

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