A New Era For Kinowear

Dear KinoWear readers,

This is the first post from the new team at If you liked this style blog, we have good news for you: KinoWear is back!  

Allow us to introduce ourselves. We’re a group of French guys: Jeff, Ben, and Nicolas. Since 2007, we’ve been developing, the biggest men’s style website in France.

We’ve written books and created video courses that teach you how to develop your style in a simple way, . The book that was available on KinoWear was written by us. We  also run our own private clothing line in France, based on collaborations with contemporary designers.

More than just blogs, we believe that platforms like and are strong, active communities of guys who believe that fashion is about quality clothing, not soulless hype or advertising campaigns.

If you’re willing to start working on your personal style, there’s one thing you should do: stay tuned! We’ll be uploading some really helpful content in the days to come.

You might also want to subscribe to our “style letter”. You’ll receive regular updates plus special offers  and advice on how to improve your style.

To sign up, enter your email address below:

And, just before we take over in a couple of days, we asked Jay and Ben (Kinowear’s founders) to answer some questions that you might have in mind:

Why did you post so few in Kinowear this year?

Kinowear took a break from writing when two of its founders Jay and Ben joined Black Lapel (, a company doing very exciting things in the world of men’s luxury custom clothing.

For 5 years, we posted a lot of very unique content to help you improve your style, but we didn’t have much time to do it this last year, working on a fast-growing company.

What happens now?

Last year we teamed up with Geoffrey and Benoit who run France’s number 1 men’s style blog, Similar to Kinowear, their website teaches men how to dress better and build confidence through their style. Through collaborating with them on the English version of their Ebook, we got to know the two of them really well. We realized they not only shared our passion for men’s style, but had a knack for communicating it in a way that was practical and relevant. They’re also two of the most stylish guys we know!

Will you still have a presence on Kinowear?

In 2012, Ben and I wanted the legacy of Kinowear to live on and made the decision to pass on the responsibility of writing to two guys who we trusted would continue to deliver high caliber style content while building a resource that all men would trust and love. While Geoffrey and Benoit will be taking Kinowear to new heights, we’ll be sure to drop in to write from time to time.

Why did you chose Benoit and Geoffrey to continue Kinowear’s legacy?

Not only are Geoffrey and Benoit two of the most stylish and knowledgable guys we know, but they share the same core values of helping guys not only discover their best image, but do so authentically and in a way that is timeless. Not to mention, get more success with women and in their careers!

  • Mladen

    This is great news guys! I am sure you will deliver great content 🙂

  • Best of luck Jae with your endevors with Black Label and your continued success. I look forward to hearing Benoit and Geoffrey views on mens fashion and style.

  • Chris

    I’ve been a follower of you guys for a long time! Really sad to see you go Jae, but you’ve built a strong foundation and love for fashion in me and I look forward to the new crew!

  • kinowear

    Hi Chris,

    It’s a pleasure to be welcomed by gratefull fans like you =)


  • kinowear

    Thanks Lawrence, we will do our best.

  • kinowear

    We will 😉

  • GLR

    I love the old content but I can’t wait to see what a new view of Kinowear’s core values will bring! Best of luck, you guys!

  • kinowear

    Thanks 🙂

  • GLR

    Your style guide in 4 parts helped me a lot in defining and refining my personal style which was a pretty tough task given that I “hated” shopping because everything was awful and nothing fit right. After defining my tastes I can avoid things I don’t like and search better for the things I will wear

  • Thanks a lot for sharing your experience 🙂

    You are reffering to the “Science Of Style” series, right ?

  • GLR

    Yes, and I’ve also shared that guide with my friends and readers at
    I can’t wait for more great content!

  • Ciril Abraham

    hi kinowear, I’m very happy to see you back, I have been a frequent visitor to your blog, I love your work, it has changed my world for better, please let me know if i could buy your guide book or work from India. cheers team!

  • Hi Ciril,

    Thanks a lot for your support 🙂

    You can get a copy of our style ebook here:

    The PDF file that will be sent at your email address.

    Have a good day,

  • Thanks again, a new article is about to be published 🙂

  • Kevin

    Great to see Kinowear back. I’ve been following since it’s inception and it’s always been a great source for quality style posts. The only thing I miss is the forums!

  • Hi Kevin,
    not sure if the forums will be back there soon. But no worries we have tons of exciting projects going on 🙂 Besides, please engage in the comments as you would on a forum, we have many articles that are like “topics” themselves…

  • conejodeindias

    Great to see Kinowear live again! This Blog helped me a lot this last two years! Good Luck to Jae in his work and welcome to the new staff!!

  • Hi Conejoindias,
    Thanks a lot 🙂

  • Voice


    (Can you be Nick? Shorter :0)

    “We also run our own private clothing line in France, based on collaborations with contemporary designers.”

    Link for this? Interested. Even if it is full French.

  • Can be 😀

    You’ll find on this page all the collaborations with done so far. Each has its own article where we explain why we did what we did and how with tons of pictures:

    Let me know what you think 🙂

    Nick 😀

  • Voice

    I am sorry I just got back to this. I added ‘comments RSS’ to my RSS reader but your answer did not came up. Strange.

    I like the jeans both gray and blue and the zip sneakers! You guys know something as they are both better designs than the respective brands basic offerings. Keep it up!

  • Thanks a lot. It’s coming to America… (not soon, but coming!)

  • Cesar

    Where are the rss???