(photo: jedroot) Every man wants to feel confident that they’re looking their best, but most guys are frustrated and confused when it comes to their image. Getting that new haircut, or trying on the latest fashionable shirt, feels like tiny baby steps towards understanding what really works for them. They don’t know what they want, or if they do, they're not sure how to get there. The question that I seem to get asked a lot is something like:

What’s the fastest and most effective way to find what works for me?"
And my answer is always the same:
Modeling after the best.
While this may soundcounter-intuitive to finding your own style, it's one of the most effective ways to discover and build it.

Think back to a time when you were talking passionately about something to your friends. Did you notice that all of them gave you their full attention? Recall how you not only commanded attention but you probably spoke confidently, articulately, and with self-assurance in your voice. As image consultants, we spend a lot of time figuring out what makes an individual attractive, charismatic, and influential. Our goal is not just to give you the latest fashion tips, but to give you an honest and holistic picture of what really matters when it comes to self-expression. We’ve found that one of the greatest ways to have a magnetic and attractive personality is to be passionate about something.

What is Passion?

Simply put, it's what you love. It's not what society says you should love. It's not what your friends or family say you should care about. It's what you, at the deepest and most honest part of yourself, love. For example, what I love more than anything is studying style, social dynamics, and the human potential. I'm constantly questioning and testing ways to reach new levels of success in each area, and sharing what I learn with as many people as I can. Almost everything I love to do and talk about has to do with getting me closer to understanding these areas.

My Passionate Friend...