Archive | Stereotypes

A list of certain stereotypes, what makes them attractive, and how to get the look.


Workwear: a trip to Japan

Note by Benoît: I asked Milone from our French forum, specialist in workwear, to write a series of articles on Japanese, European and North American workwear for us. The least that can be said is that he really took the task seriously and sent me a passionate article on Japanese workwear. Don’t hesitate to thank […]

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Jack Sparow

Three (and a half) reasons to avoid the full look

I often see people with looks that are both too pronounced (a single brand, or vibe that’s too strongly expressed: roots, rock, preppy…) and, all too often, poorly put together. And, well, I am convinced that these two things are two sides of the same problem that feed off each other. Let me give you […]

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The Elusive Perfect Shave

Back in 2004, The Onion predicted that Gillette would release a 5-blade razor in a satire entitled: “Fuck Everything, We’re Doing Five Blades” and it was hilarious. By James M. Kilts CEO and President, The Gillette Company February 18, 2004 | Issue 40*07 Would someone tell me how this happened? We were the fucking vanguard […]

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The Psychotic Yuppie Mentality

Yuppies. Having the latest and the greatest just for the sake of having the latest and the greatest. Before I start writing about the Yuppie mentality, I’ll tell you the key to attracting women. Ask a woman what the most important quality they look for in a man is, and the most frequent answer will […]

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