The power of a single glance.

The Kinowear team is always looking for new research on intuition, first impressions, and many other factors that play a role in attraction. We’ve discovered some interesting claims. For example, some studies claim that we can learn just as much about a stranger through observing body language, clothing, and overall image compared to getting to know them personally.

Check out Blink by Malcolm Gladwell for a highly amusing book containing some of the studies regarding this area. It presents numerous accounts and scientific research explaining how quickly following intuition - rather than reviewing loads of information and purposefully taking our time - can lead to better decisions and judgments a lot of the time.

People don’t need to read your autobiography to form sweeping conclusions about you. Often times, one good look is all that’s required. People are lazy, and unforgiving like that.

Whether you like it or not, judgments are passed based on outward appearances all the time. It would probably take an entire day to explain how much is expressed without words in just a matter of seconds.

The idea is this: Back up whatever you want to present to the world with visual proof. Like the old axiom says: people believe what they see.

A man who has success in all areas of his life would never dress like a slob, just like a well groomed guy would never have dirty nails.

Our Internal Programming Creates Our First Impressions Of Others

As time goes by, people start to link behavioral patterns and characteristics with certain types of appearances, and all this information is stored into the subconscious part of our minds.

This is why your image can make or break attraction with a women. Within a single glance, she’ll rapidly come up with thousands of little assumptions that she’s built up over her life - patterns of human characteristics linked with appearances stored in her subconscious mind. This happens so fast she can’t even stop to realize what just happened.

We men do the same thing when we see a girl with a short boy-like haircut and baggy pants, walking with a swagger, alongside some dude. Wait, that’s not a dude.

You conclude that they are lesbians, perhaps lovers. But this all happens within a split second, without you even having to stop and think, over the millions of subtle and unexplainable clues that cause you to come to that conclusion.

How about when you see that smoking hot blond step out of her white BMW, in her high heels and short mini-skirt, wearing a low cut tank top which has a clear purpose of showing off her obvious breast implants. She struts over toward the backseat of her car and bends over to reach for her over-sized Louis Vutton handbag.

Depending on her appearance, we assume she’s a spoiled rich girl, pampered by daddy, or a model or a stripper. We instantly associate her image with specific characteristics and personality traits. This really is instant, and you don’t even have time to think while it happens, it’s simply wired into our brains.

When you first started driving your car, you had to think about everything you were doing. Now the process of driving is completely automatic, with some of you text messaging or reading the paper while doing so.

The brain saves us time by quickly identifying the system of patterns that we are presented with.

Now that’s very interesting and all, but how does that relate to attraction?

Well, because we can instantly associate behavioral patterns and traits to certain appearances, we can capitalize on this by presenting an image that’s chock full of attractive patterns.

Let’s go over a small list of things that men automatically screen for, before attraction happens with a woman they meet:

Over time our subconscious minds have been developed to flash through a long list of screening, all within a fraction of a second…

1. We look at her overall hygiene and how well groomed she is

• Hair - What is the condition of her hair? Does it look sleek? Shiny? Soft? Or is it nappy, dry, oily?
• Skin - Does she have perfect, clear skin? Does she have acne? Does she have a healthy tan? Does she look pale? Does her skin look dry like sandpaper or touchable and soft?
• Makeup - Does she wear any makeup? Is it just enough that it accentuates all the right features? Or is it too much? Is she just naturally beautiful underneath? Or is she covering up a disaster? What would she look like in the morning without any makeup?
• Teeth - Does she have a pretty smile? Or does she have crooked teeth? Do her teeth look clean and white?
• Overall Hygiene - Does she look clean or dirty?
• Nails - Does she pay attention to the details? Are her nails painted? Are her nails clean? Are her nails too long?

2. We look at what she is wearing

• The type of clothing - What do her clothes say about her? Is her outfit conservative or showy? Is she tomboyish? Artistic? Classy? Rich? Poor? Nerdy?
• How much skin she shows - Is she showing off her cleavage? Does she seem desperate for attention? How short is her skirt? Does she show a lot of skin? What part of her body does she like to show off? Her legs? Chest?Back? Arms? Neck area?

3. Body Language

• How she carries herself - Does she walk with a confident gait? Does she move slow and deliberately with poise? Does she look rushed and frustrated? What is she currently doing? Does she do it with grace or is she clumsy?
• Her display of emotions - What kind of expression does she have? Is she beaming with joy? Does she look depressed and miserable?

This tells us about her outlook on life, and the lifestyle she lives.

4. We look at her body shape, and features

Every guy has their own list, but these are the basics of what flash through most men’s minds:

• Body shape - Does she have a sexy body? An hourglass figure?
• Health - Does she clearly work out? Is she a healthy weight for her height? Is she overweight? Too skinny? What does that say about her eating habits? Her self-discipline? Her drive to motivate herself for her health?
• Features - She have big boobs? Are they too big or too small? Or just the right size? Does she have a flat stomach? Does she have love handles? Does she have a nice bottom? Does she have beautiful long legs?

But this is just the tip of the iceberg, I feel like I managed to succeed in describing only one room of the Empire State Building.

Why We Trust Our Intuition

The point is that ALL those YEARS of ogling women has built up your intuition skills. Along with this tiny list, you virtually make a million other judgments about a woman through that one glance.

It’s literally like this: you approach a woman, and BAM, she already believes she knows everything about you just by glancing you over.

REALLY take advantage of this through the way you dress and carry yourself, and get her attracted to you before you even open your mouth.

Ever hear a woman tell her friends, “There is just something about this guy, that I can’t quite describe, but he just gets me so hot.”

This is the magical subconscious at work.

Alright, so since we’re cracking the code, we’ll dive into how you can exactly capitalize on this.

What I will teach you will immediately synchronizes with a woman’s subconscious programming, and directly trigger all the attraction switches in her mind.

What you must do is dress in a way that will EASILY be categorized

It’s quite simple, do your best and pay attention to what makes her see you as a sexy man, down to the minute details. So start by examining what women find attractive, and think about how to project every single point of attraction through your image.

Let’s be real, no man is able avoid the instant attraction that a stripper or a porn star sparks. Even those mere words are linked to hundreds of attractive associations that have been programmed into our brains since we were little boys. Everything about them just oozes “sex,” and that word alone also sends a rush through our bodies.

So whenever you see women that look like…

There are a million TRIGGERS that activate in the subconscious part of your brain that spark INSTANT attraction.

It’s true, you were attracted weren’t you? Of course you were. No shame in that.

Once we see a women, we instantaneously take her through a web of more than a million categorized compartments that produces the conclusive beliefs of who she is.

I overly illustrated these points to help really understand so that you’ll always remind yourself how quickly women will correspondingly judge you.

NOTE: I’m not saying what you say and do after the initial impression does not matter. It does, but why not get a head start by capitalizing on this powerful phenomenon, setting your desired lens filter through which she’ll view you throughout the rest of the interaction.

The power of a single article of clothing (by Benedict aka Theory)

Just to illustrate how powerful image is. Let’s imagine this scenario: You’re sitting in a cafe, and in comes this dude in a conservative-looking suit, white collar shirt, and plain red tie. Your mind immediately gets to work and starts making assumptions: he must be a business professional - and with that stereotype alone, you begin to fill in the blanks of this stranger with business professional stereotypes. He’s probably a family man, a middle-manager driving his Toyota Camry through the rat race, conservative in values like his plain red tie. Fine. However, suddenly he turns, and you notice what seems to be a lip ring on his lower lip. Your mind jumps, WHAT THE HELL IS GOING ON…suddenly all your assumptions start to crumble, and your mind races to make sense of this chaotic, clashing image. Within the span of a few seconds, one piece of jewelry has disrupted your initial impression. You start going through different stereotypes…

You see, our minds are not designed to deal with chaos. It is always working to make sense of the world around us. Often times there is not enough information, so our mind goes deep into our subconscious to search for stereotypes and generalization to fill in the blanks - our minds are often forced to EXTEND what we see to fill in the gaps and organize it into as coherent a message as possible. This happens in a matter of seconds.

Just like in the illustration above, you have to remember that EVERYTHING IS LOADED. A lip piercing is not just a silver piece of jewelry. It’s a symbol for badass, punk, rockstar, gangster, or whatever associations your mind has established as a result of your personal experiences, the media, and society as a whole.

So be EASILY CATEGORIZABLE.

I talked a lot about the way men categorize women, so how does that translates into the way women categorize you?

Pick An Attractive Stereotype

To be easily categorizable the KEY is to find an attractive stereotype.

Attractive stereotypes have been programmed into a women’s minds through all the media, magazines, and cultural conditioning.

Make it your goal to hit all the sexy characteristics of one attractive stereotype that women already have sexy associations to.

All of the alpha characteristics embedded in certain stereotypes, will INSTANTLY get a powerful reaction from women because they can instantly categorize you as attractive or not. There is no room for confusion about what kind of guy you are, because with all the stereotypical associations, it’s pretty much BAM, you’re either hot or not. I know some guys who have gotten instant make-outs by taking advantage of this.

Here are some of the styles that will instantly get categorized…

The Nice Guy

AVOID dressing like the quintessential nice guy:

How boring.

Attractive women are approached by these boring guys all the time, and they associate this look to wussies. There is NOTHING intriguing or sexy about this type of guy to a woman. Women DEFINITELY don’t feel that powerful gut level attraction for nice, sweet, needy guys.

You can settle for the small possibility that she might like your personality after spending loads of time with her, but why would you do that when you can create a instantaneous, strong response at first glance?

So avoid wearing free t-shirts from concerts, sweepstakes, or work. If you have even a tiny thought telling you that your look is probably outdated or unattractive, it’s most likely true.

No attention to fashion shows you don’t care about your appearance, which implies that you probably don’t have many women sexually interested in you (lowering your social value).

The LEAST you can do is go to a trendy clothing store and copy the look that’s recently displayed on one of their manikins.

A lot of nice guys argue that they are just being themselves, but what they fail to see is that in order for your LIFE to change, YOU have to change.

Are you the star of your own script or an extra? Most people make themselves the guy in the background. Be the star of your life, and start dressing like it.

I say BECOME the best version of yourself that you can possibly be, and even then, constantly challenge yourself to try and grow bigger that what that is.
If someone keeps taking the same lame actions, they’ll usually get the same lame results.

It doesn’t mean you have to dress like a bad guy, or an asshole, just avoid looking like a wuss.

The Rockstar

The rockstar image will get a strong reaction from a lot of women. Some reactions may not be so great, but some will be amazing. Hey, good reactions are better than none.

The rock star looks comes with a bad ass attitude. It screams I don’t give a crap about whatever happens, I’m here to party and have fun. It’s wild and eccentric, and women get a rush just being around these type of men.

Women picture what a man would be like in bed by looking at the way he carries himself, just as we men do with women. Your personality will shine through your look, your confidence, your dominant attitude, and be projected into the bedroom. Are you going to be wild, dominant, and fun? Or will you be a chode?

There is a lot of sexuality associated with a rocker, so remember that. If you perfect this look, it probably won’t be long till you learn that you’re able go up to some girls, and just make out with them within a couple of minutes. The attraction switches that automatically go off are amazing.

The rocker usually has an eccentric hairstyle, usually dyed. Think leather, chains, piercings, and other rocker jewelry. The black nails and tattoos the guy pictured above convey a rebel attitude, but you don’t have to have tattoos to pull off the look. Get temporaries if you want to for the night out.

The Metrosexual

What is a metrosexual?

n. A man (esp. a heterosexual man) whose lifestyle, spending habits and concern for personal appearance are likened to those considered typical of a fashionable, urban, homosexual man.

Many accuse these men of being too “feminine” because they like to shop a lot and get facials; which are not considered manly. Who gives? A lot of women find these men irresistible. Anything to get away from the surroundings of smelly, unkempt, unrefined men.

These men always look freshly pampered. Always well groomed and fashionably dressed.

At first glance, David Beckham may seem like he’s dressed like a “nice guy” here, but his overall appearance is far from it. His tattoos instantly negate his nice guy image and instead, portray a level of “bad boy.” His faux hawk hairstyle gives him an extra stylish edge, while his designer aviator sunglasses accentuate his power source, giving off an aura of intensity. His shoulder strap bag translates into elegance and in vogue. His loosened buttons represents his lax personality and his expensive looking watch shows that he likes to flash his money around, showing the ladies he’s got resources to take care of them.

The Hip Hop Artist

The hip-hop culture is bigger than ever now and women associate a lot of masculinity, fun, and dominant attitude to this look. What’s recently in fashion with this style is bright colors. Colorful sneakers that stand out. Flashy jewelry and eccentric accessories. The baseball cap is a staple hip-hop style item, along with the long chain and tattoo art.

There is also the “thug” look, but most guys tend to take this to mean a wife beater with pants hanging below your ass. To attract women of higher caliber with this image, there are still ways to dress this way and look damn good while you’re at it. Go for the high-end version of thug. This will attract classier women. You show a real sense for fashion, while presenting all the alpha characteristics of a gangster. Think Pdiddy, and Jay-Z.

The Wall Street Baller

There is always the obvious benefits of being associated with lots of money. These guys look like wall street brokers, they dress up in expensive suits and shirts with french cuffs. It screams, “Look at me, I’m a GQ millionaire.”

If you like to work hard and make lots of money, enjoy fine dining - and you’re innately a classically refined gentleman who likes to hold their wine glass with a napkin - all while looking for a classy woman wanting to share in the pampered lifestyle, then this look is perfect for you.

There are countless other attractive stereotypes (e.g. urban couture, clubhead, GQ model, etc.), go for what naturally pulls you and test it out.

Take The Necessary Steps

So before choosing your “flavor,” notice the guys out there who play on these attractive stereotypes - if there are any - and look for them daily. Notice what their image presents about them. Does their appearance have good associations or bad? Masculine or wimpy? Keep notes on everything you see and come to realize in your mind.

Also look for the articles of clothing or accessories that really accentuate the stereotype or persona. Is it the baggy True Religion jeans? Diesel biker jacket? the swiss-made watch? Snakeskin boots? lip-piercing? Always be on the lookout for the loaded symbols that really define the overall image. Caveat: keep your overall image complete & congruent.

It’s a process, don’t get frustrated, just keep exploring and developing it.

Which one is closest to your own personality? Do you know anybody with that look? Find someone with a similar body type, model them and try it for thirty days.

Or if you’d just like to experiment a little bit, go out and get yourself a LOADED item such as a lip piercing, some colored contact lenses, or a standout blazer. Take note of the responses you get from women. Ignore the comments from your male friends, unless you’re into that sort of thing. All that matters is you getting better responses from women.

Image Consulting

As an image coach, I help my clients cover all the necessary areas after a complete analysis and go through detailed solutions towards creating the strongest first impression in a woman’s mind, activating the code that sets off instant attraction.

Have you seen our coaching page yet?

http://www.kinowear.com/blog/image-consultation/

Also, visit the Style Critique section of the forums for a personalized critique of your current wardrobe or appearance from other users and coaches.