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The Power of Scent: Hot New Colognes

Published by

Jae

at November 24, 2007 in Cologne and Dating Tips. 10 Comments

Last night was Theory’s birthday and it was another epic night in New York City…

It’s starting to get really cold at night though. Doesn’t it just make you want to warm up with a beautiful woman in your arms?

So to prepare for this new winter season, let’s talk about how you can smell great when she’s snuggled besides you.

We’ll talk about some hot new colognes, a few timeless classics, and some important tips on wearing scents.

Arouse Her Senses

She says:

I find myself strangely attracted to guys wearing a great cologne.

As image consultants, we help people make lasting visual impressions. However, we can’t deny the strongest human sense: smell.

When it comes to the girl you met at the club last night, you’ll probably have an easier time remembering her scent than her name. Studies show that a person’s sense of smell is connected to creating the longest lasting memories that we have.

Finding The Best Colognes

Buying the right cologne isn’t achieved by just getting whatever smells good to you.

A great cologne triggers memories in people.

When a woman smells something that triggers a good memory, she becomes drawn to whatever is producing the scent. For example, your scent might remind her of a fun summer day at the beach, or that delicious vanilla cupcake that always made her happy as a child. Get her to associate these good memories to you.

One thing I’ve noticed is that colognes that have a citrusy note get a good reaction from women because of some sort of association with those smells and things that are tasty, delicious, fresh, and clean.

Also, a lot of people have the impression that colognes vary simply by the degree of how “good” they smell. However, the truly cologne savvy know that just like clothing, there are different fragrances for different occasions. So it’s best to have a couple of different colognes to rotate, fit to different occasions [e.g., fresh everyday scent // seductive nightlife scent // woody work scent], and keep women on their toes.

And remember wearing cologne is really the icing on the cake to a complete look & style - it puts most women over the edge once everything else is right.

Choosing a Unique Scent

A woman associates a cologne to the guy who wears it most around her before someone else. If they smell this scent again on some other guy, they’ll most likely be reminded of the first guy they associated the scent to. Thus the small chance that if you wear a popular cologne, it might remind a woman of someone else.

I used to wear ACQUA DI GIO when it first came out - I got nothing but compliments - and my girlfriend at the time loved it. I wore it often until my next girlfriend kept telling me I smelled like this other guy she knew. I stopped wearing it around her because I didn’t want to remind her of some other guy - when she was with me.

Another thing that happens is that when a great new cologne comes onto the market, it blows up and you smell it everywhere. After it’s been exhausted by a certain generation, it trickles down to the younger generation of boys who start picking out colognes for the first time, and who’s female counterparts are less likely to have smelled it somewhere.

Usually people recognize a certain perfume when it first hits the market, and everyone is starting to realize a familiar scent, saying things like “What is that? I’ve been smelling it everywhere. It smells so good.”

Don’t worry too much about smelling like someone else, because most women won’t recognize the cologne unless their boyfriend or someone they see everyday wears it around them - in which case you can easily switch it up with a different cologne. Most men don’t even wear cologne regularly that this rarely even an issue.

However, these are some of the reasons why it’s good to rotate colognes and always be checking out the new colognes that come out, just to keep things fresh and always be smelling good around women. So without further ado, here are some of the newest.

Hot New Colognes:

» L’homme, by Yves Saint Laurent

Fresh woody fragrance playing on contrasts opening with a bright and sparkling freshness. It sports a sharp, slightly sweet floral smell.

» Hugo XY

The cool thing about this cologne is that one of it’s scents are basil. Basil stimulates the brain’s prefrontal cortex, which controls short-term memory, this may actually help the woman recall your name at the bar, according to a study in Critical Reviews in Food Science and Nutrition.

» Fuel For Life by Diesel

Fuel for Life Men is an energetic potion that teases the nose with clarity and modernity yet maintains a classic and sophisticated masculinity. Accents of raspberry give an unexpected signature twist.

Some Classics:

» Le Male Jean by Paul Gaultier

A sweet and woody fragrance with a hint of mint, and a dash of orange and lavender to smooth it out. The cologne is perfect for the winter time when you need somebody to warm you up.

This cologne came out in 1995, and exploded like a bomb around the globe. You would smell this everywhere, and ladies were eating it up. Ladies still love this cologne, so it’s definitely a must have. A lot of reviewers say to spray this sparingly though, keep it down to 3 sprays; any more than that and it’ll become an obnoxious, gauche bully.

» ACQUA DI GIO by GIORGIO ARMANI

ACQUA DI GIO by GIORGIO ARMANI was introduced in 1996. A lot of women love this fresh scent. It has a strong citrus tone combined with a hint of rosemary and offers a spicy aquatic freshness. Recommended for summer days. The one caveat is that since it’s the best-selling cologne on the market, it’s a bit played out. It’s perfect for casual wear, bad for first impressions.

» Cool Water by Davidoff

A classic: cool, refreshing and spicy with a hint of amber and smoothness of lavender. This aroma drives women crazy. A lot of women have great things to say about this cologne. Recommended for daytime, perfect for the office or restaurant.

» L’Eau D’Issey by Issey Miyake

Still one of my favorites, classified as a refined, aquatic fragrance. This masculine scent possesses a blend of citrus and spice combined with lower notes of musk, amber and woods. Women always compliment this cologne, it really arouses your senses when you smell it. Great for first impressions.

Some Top Picks From the Ladies:

» Light Blue by Dolce & Gabbana

Light Blue Pour Homme is Dolce & Gabbana’s newest fragrance for men. Drawing upon their native home of Italy, this innovative design team have captured the sensuality of the Mediterranean. A refreshing blend of citrus notes combines perfectly with masculine woods and subtle spice to create a distinctive fragrance that epitomizes relaxed sophistication. This is really popular with the ladies right now.

» Armani Attitude

After Attitude’s powerful opening, one gets a pleasant whiff of cardamom and lavender (both easily recognizable) before the scent moves into its best (and final) phase. Attitude’s base notes are cedar, patchouli and (I think) vanilla; the base has a “coffee-amber” aroma. All the base notes are smooth, pleasant and slightly sweet.

I remember one of the girls at the perfume shop was holding this to her nose and literally rolling her eyes into the back of her head with ecstasy, she couldn’t stop talking about how much she loves this cologne, and how “It’s the way a real man should smell.” Check it out.

» Pi by Givenchy

This energetic, sensual and woody fragrance contains a dash of tangerine and pine scents. A very popular scent among every woman asked; the men say that this is a favorite of theirs also. This one is great when you plan on making a lasting first impression. It has a strong Vanilla scent in it, which by the way is a scent proven to increase blood flow to the genitals in women. Hmm…

» Touch by Burberry

Thanks to its woody undertones and floral overtones, this cologne lives up to its name. Great for the everyday, casual wear — it has a very “clean” impression like fresh laundry and just out of the shower.

» Armani Black Code

Armani Code Cologne by Giorgio Armani is a fairly new, elegant, sexy, masculine scent that combines sleek seductiveness with sophistication. A fresh, spicy composition which opens on notes of lemon and bergamot, leading to a heart of olive flower. This cologne was one of the best in 2006-2007. This one is a great nightlife scent.

How to Test & Wear Cologne (important)

Not all colognes smell the same on different people. The final scent is a result of the chemistry between the oils on your skin and the cologne. So always test cologne on your skin, not your clothing because it won’t bring out the full effect of the cologne.

The best places to apply cologne is where there is the most body heat. Heat activates the cologne and allows it to last longer, while a colder area will dull the smell. These “hot spots” are the wrists, the neck, on your elbows, and behind your ears.

Don’t spray it directly behind your ear. It’ll come off as too strong in case a women gets closer to your ear in a loud club. Wipe some off your wrist with one finger and dab the space behind your ear.

A Great Conversation Starter and Cologne Test

When picking out the best cologne for yourself, instead of going to the store to get high off a bunch of colognes, try this next time:

Every time you happen to be at the mall or a perfume shop, spray on a new cologne that day, and then ask as many women as you possibly can about their opinion. This is the best way I’ve found to pick out a cologne that gets good reactions. It’s also a great conversation starter with the ladies.

If I happen to be with one of my female friends or my girlfriend at the mall, I’ll stop by the store and ask their opinion on some colognes. This is great because they will give you a straightforward honest opinion.

When asking strangers, Try saying something like:

“Hey, really quick… I know you don’t know me… but I wanted to get an honest opinion about this new cologne my girlfriend just bought me.” Point to wrist* (I wouldn’t ask her to smell your neck or some other weird place, the wrist is more non-threatening)

I like to add “girlfriend” in there because it shows that I’m not trying to pick up the girl or anything but just asking for her honest opinion, because I really do want it and sometimes guys talk to women without an agenda.

Now, if you don’t really care about the “honest opinion” but more about the girl you’re asking, here is how to take it further: tease her about the opinion she gives you. If she gives you a negative opinion, playfully tell her she must have a cold or that she probably sniffed too many markers as a child. If she gives you a positive opinion, bust her on being nervous around you and that she should really give you an honest opinion instead of just being nice like her mommy taught her. Once she laughs you’re in, and then you can continue to run your game.

Remember The Power of Scent

This is not a end-all, be-all article on colognes. These are just some of my favorite new fragrances for men, as well as classics that I’ve worn and tested over the years. And although women really like these particular fragrances for many reasons, there are hundreds of other scents out there you can find to match your personality, style, and occasion. So if you’re missing one of the strongest elements of your wardrobe, or just need something fresh & different, get out there and try some of these colognes.

P.S. - Share some of your own favorite scents, and colognes that women have liked in our community.

Happy Holidays,

Jae

What Asia Taught Me About Casual Style

Published by

Jae

at November 16, 2007 in Informative. 33 Comments

Asian Inspiration

Last summer, I visited Korea and Japan, and stayed in their busiest cities (Seoul and Tokyo) with some friends of mine. I’ll never forget the experience that I had, especially in Tokyo.

As I’m walking around Tokyo, I feel like I’m in some fantasy world. I’m literally dreaming that I’m part of some Anime. I’m speechless from culture shock, and I can’t get over the fact that everything is so small, i.e. the food portions; the streets; the cars; the apartments.

Despite the food portions being so small, I was bewildered at how filling they were. During my stay in Tokyo, I did not even see one overweight person. I mean when you look at the way Americans eat versus the way the Japanese eat, it’s no wonder we’re a nation where obesity is a huge problem.

Anyways, what REALLY caught my attention was the number of guys in these cities who had an aptitude for fashion.

So many of them had their own unique style of dressing, some of which I have never seen the like, yet very well put together.

I was in a world full of metrosexuals and people who seemed to really understand the power of proper style. I was shocked at first when I saw certain things that you would never see in America, like men who wore makeup or men who spent more time on their hair than their female counterparts.

I thought, “Has the world gone mad!? Where am I?”

I soon learned, that the same things that I found “crazy,” were things that people in Tokyo considered the norm around that area.

Yes, I was a total tourist.

Japanese culture is amazing because there are so many different subcultures within it. Some Japanese people enter a certain lifestyle almost like it’s a cult or religion.

I found out that a big part of the younger Japanese generation rebel by following one of these many subcultures of fashion and music. There were people dressed like freaks, barbie dolls, and other “weird” things I can’t even begin to describe.

When I saw people dressed in what is called Japanese Ganguro and Yamanba fashion, I first thought it was some kind of joke. They looked like some sort of African tribe that had lost their way into the streets of Tokyo. There are other subcultures like “Visual ke” which are the guys that dress like anime characters with perfectly long hair and skinny clothes, and “hip-hop ke” or “B-girls and B-boys” who dress in baggy hip hop clothes because of the popularity of hip-hop.

I saw a lot of guys who were dressed up in goth, rock, or punk clothing, and it looked as if they MATERIALIZED out of a comic book. I’m talking about an ALL-OUT mind-blowing level of appearance, that will make you feel like these guys have almost taken it too far. At times I felt like it was Halloween.

It was all wild and so surreal - and ridiculously interesting to me.

Just so you can see how extreme the Japanese can be, here is an example of one Japanese Rock band:

Talk about hardcore.

Imagine walking into a club like this? You’d win “most interesting guy,” hands down. You’d probably scare all the girls away here in America though.

Now in Korea, I didn’t see anything to this extent, but a lot of guys in the city of Seoul were really stylish. Up till then, I never thought so many well-dressed guys could inhabit a single area. No matter where I was, there were always a group of guys who looked like they were heading to a photo shoot.

These guys were really the epitome of “stylish casual.”

Adopt the Stylish Casual Mindset

While in Korea, I was reminded that no matter where you are or what time of day it is, you could be fashionable. I was constantly reminded that casual doesn’t have to be the way most people think of it - with no flavor.

In America, I know most guys don’t really pay attention to their image unless they have a date or they are going somewhere really important. Slowly but surely, times are changing here, and it’s getting harder and harder to tell a straight guy from a gay guy here in New York City (in good way). Men are learning how to dress better again after years of being lost. It’s time to step up and be at the forefront of this movement.

Being in Asia inspired me to write this article on how we can learn to bring their sense of style into our everyday casual wear:

1. Layering

What I saw in Korea and Japan was that these guys are LAYERING MASTERS.

My Tokyo friend tells me that it’s rare to see anybody wearing only ONE layer over there. If they are wearing a dress shirt, they will most definitely add something like a cardigan sweater, with perhaps another vest on top; and they’ll really put together a complete outfit by adding something like a fedora and a jacket.

One layer usually doesn’t cut it. Unless it’s over a hundred degrees out, get creative with your outfit. A dress shirt will look ten times better with a sweater, a vest, or a blazer over it than it would alone. Layering also has the ability to give a skinny guy extra bulk, and a heavy guy the ability to mask his not-so-flattering parts.

When properly layering, every piece should be planned to compliment each other. Your outfit should only consist of the pieces necessary to create a complete look.

Everything should be perfectly fused together so that it creates a uniquely attractive outfit - that’ll make you instantly stand out as a stylish guy.

2. Accentuate

If you want to easily upgrade your “casual” to “stylish casual” like these guys, follow this rule:

Have at least ONE element of your wardrobe that stands out and changes the mood of your entire outfit, e.g., a fedora, a scarf, a dress shirt, a tie, a blazer, a really cool accessory, etc.

For example, in Tokyo, they almost always wear an ACCENT color or item with every outfit, so they might wear mostly black but make sure to wear a bright red undershirt or a white belt.

My source in Tokyo tells me that currently guys are accenting with “Scarfs, fedoras, and ties. Suspenders are also really in now. Pointy shoes, loafers, boots or converse are almost standard to give any casual outfit a kick.”

So even if you’re not specifically out meeting women, try setting standards for yourself - never leave the house without some sort of accent to your wardrobe, so that when you happen to run into an attractive women, you’ll be prepared with the confidence of knowing that you look way better than the average guy out there.

Think “stylish casual.”

3. Mix it up

It seems the Japanese really don’t follow any fashion “rules.” They do a great job of mixing different elements that they’ve acquired, and there is a lot of personality that is shown through the way it’s put together.

After figuring what styles you like, try mixing different elements to create a look that you’re totally satisfied with.

Add your own twist to you outfit, but make sure it looks good to you.

A good way to go about it is to find out what is popular, why it’s popular, and explore what certain fashion aspects represent. Then figure out how you can hit on the right points, in your own unique way.

So for example, if you are going for the hip-hop look, find out what defines hip-hop fashion, the reasons and history behind it, and think of how you can best create your own version without going completely out of those lines.

4. Never Settle for Less

Another thing I learned from observing fashion in Asia is to never settle to look your best every single day of your life. You want to put your best foot forward. You want to go out there and present the best of you to the world.

Sometimes I wake up and am tempted to throw on a sweatshirt and some lame jeans…comfort wear…but I realize I am settling. A lot of Asian guys would never do this. If they’re going out, they are looking their best.

I’d rather die of thirst, than drink from the cup of mediocrity.

When it comes to ANY area of my life, I really don’t like to settle for less than I can get, because I never want to wonder what it would have been like if I had tried my best.

I always say that life is a gift, so I’m going to live it the best way that I can to honor that. Anything less is below the standards that I have set for myself, and that is just unacceptable to me. But most of all, I enjoy tasking risks and learning from what comes. Leaps and collisions. This is a lot more rewarding than chasing an end result. So enjoy the process of cultivating your own unique style, and enjoy learning, because to just chase some end result won’t satisfy you in the long run.

Take risks with style, be bold– If this means trying out a completely kickass outfit you see in a magazine that you could NEVER see yourself in…do it. Most people wear the same lame clothes that don’t even fit right because they’re scared of stepping out of their comfort zone. They are afraid of trying something new and looking like a fool. In Asia, I saw some ridiculous failures, but most of the time, I was awestruck at the boldness, and subsequently, the GRAVITY of their unique styles.

The way you dress speaks to the world without you having to open your mouth. The way I dress literally states that I don’t settle for less than top quality - because that’s exactly what I believe I’m worth. I believe that the way a man takes care of himself, reflects his perceived level of self-worth.

If you won’t properly love yourself, who will?

Its Always Better to Be Overdressed than Underdressed

While in Asia, a lot of the guys looked way overdressed. Nonetheless, their style caught my eye. It was undeniable, and it reminded me of the fact that overdressing is one of the most organic and surefire ways of “peacocking.” Of course, use your judgment (don’t go to company dinners in your pink suit). But if you know everyone’s going to be wearing collar shirts at a club, wear a blazer. Every time I overdressed when going out, people were strangely more open and friendly.

Did you ever have one of those days when a girl friend of yours looks dressier than usual and you find yourself strangely attracted to her (when you’ve never in the past?) You give her more attention and you’re probably more receptive. Even with strangers, I realize that when you actually look like somebody of higher value they assume such and treat you accordingly.

Casual doesn’t = “dress down”

In the world of stylish men, the term “casual” doesn’t mean an absence of creativity or style, it means tuning your good taste in clothing to the occasion. So as a stylish lady killer, this means you look damn good, no matter what you’re doing.

Also, make sure you don’t take this article the wrong way. Try and calibrate your outfit for the occasion. You’ll look like a dork if you wear clothes that are way too nice for a normal house party, just like you would look like a fool going to a posh club in a plain t-shirt and shorts. Don’t look too try hard, but in a casual setting, add those extra elements to make your “casual” stylish. The key is to socially calibrate how much your casual wear has room to be upgraded or not. So do the best that you can, given the situation.

When it comes to unique styles, the guys in Tokyo have it down. Tokyo is one of the fashion capitals of the world… so what? But not a lot of people here in New York City are dressed as good as they are - and New York is one of the bigger fashion capitals.

It’s really like these guys take a fashion class as part of their school curriculum, the guys there just excel in style. What are we learning here in America?

Don’t worry, Kinowear is here for you. We’ll help you on your journey to becoming a bona fide sexy superstar of style.

Great for getting items for your stylish casual collection:

Check out H&M clothing, they are all about bringing you fashion and quality at the best price.

Definitely check out yesstyle to look at the Jackets & Blazers category, you’ll get some great inspiration for styles. Be careful when shopping online from any clothing website, because it’s always a hundred times better to try things on. Be especially careful shopping on yesstyle.com if you live in America because their sizes are all smaller than American sizes and they are located in Hong Kong, so if you have to ship something back for a return, it will cost you a lot of money. My advice to you is to just use the website for inspiration because they have great photos.

P.S. Want to see one Kinowear reader’s style transformation? Check out his before & after pictures, as well as his testimonial of his 1-on-1 consultation with me in New York City. And for those who are interested, I’m offering 1-on-1 consultations in New York City. For details, check out this page. If you have anymore questions, don’t hesitate to contact me at Jae@kinowear.com.

Enjoyed this article? For more articles like this, subscribe to Kinowear’s Free Newsletter:

Cracking the Code For Instant Attraction With Women

Published by

Jae

at November 6, 2007 in Stereotypes, Informative and Dating Tips. 9 Comments

The power of a single glance.

Lately, the Kinowear team has been looking into intuition, first impressions, and many other factors that play a role in attraction. We’ve discovered some interesting claims. For example, some studies claim that we can learn just as much about a stranger through observing body language, clothing, and overall image compared to getting to know them personally.

Check out Blink by Malcolm Gladwell for a highly amusing book containing some of the studies regarding this area. It presents numerous accounts and scientific research explaining how quickly following intuition - rather than reviewing loads of information and purposefully taking our time - can lead to better decisions and judgments a lot of the time.

People don’t need to read your autobiography to form sweeping conclusions about you. Often times, one good look is all that’s required. People are lazy, and unforgiving like that.

Whether you like it or not, judgments are passed based on outward appearances all the time. It would probably take an entire day to explain how much is expressed without words in just a matter of seconds.

The idea is this: Back up whatever you want to present to the world with visual proof. Like the old axiom says: people believe what they see.

A man who has an abundance of beautiful women in his life would never dress like a slob, just like a well groomed guy would never have dirty nails.

Our Internal Programming Creates Our First Impressions Of Others

As time goes by, people start to link behavioral patterns and characteristics with certain types of appearances, and all this information is stored into the subconscious part of our minds.

This is why your image can make or break attraction with a women. Within a single glance, she’ll rapidly come up with thousands of little assumptions that she’s built up over her life - patterns of human characteristics linked with appearances stored in her subconscious mind. This happens so fast she can’t even stop to realize what just happened.

We men do the same thing when we see a girl with a short boy-like haircut and baggy pants, walking with a swagger, alongside some dude. Wait, that’s not a dude.

You conclude that they are lesbians, perhaps lovers. But this all happens within a split second, without you even having to stop and think, over the millions of subtle and inexplainable clues that cause you to come to conclusion.

How about when you see that smoking hot blond step out of her white BMW, in her high heels and short mini-skirt, wearing a low cut tank top which has a clear purpose of showing off her obvious breast implants. She struts over toward the backseat of her car and bends over to reach for her over-sized Louis Vutton handbag, revealing a skimpy little thong, barely covering her female genitalia.

Depending on her appearance, we assume she’s a spoiled rich girl, pampered by daddy, or a model or a stripper. We instantly associate her image with specific characteristics and personality traits. This really is instant, and you don’t even have time to think while it happens, it’s simply wired into our brains.

When you first started driving your car, you had to think about everything you were doing. Now the process of driving is completely automatic, with some of you text messaging or reading the paper while doing so.

The brain saves us time by quickly identifying the system of patterns that we are presented with.

Now that’s very interesting and all, but how does that relate to attraction?

Well, because we can instantly associate behavioral patterns and traits to certain appearances, we can capitalize on this by presenting an image that’s chock full of attractive patterns.

Let’s go over a small list of things that men automatically screen for, before attraction happens with a woman they meet:

Over time our subconscious minds have been developed to flash through a long list of screening, all within a fraction of a second…

1. We look at her overall hygiene and how well groomed she is

Hair - What is the condition of her hair? Does it look sleek? Shiny? Soft? Or is it nappy, dry, oily?
Skin - Does she have perfect, clear skin? Does she have acne? Does she have a healthy tan? Does she look pale? Does her skin look dry like sandpaper or touchable and soft?
Makeup - Does she wear any makeup? Is it just enough that it accentuates all the right features? Or is it too much? Is she just naturally beautiful underneath? Or is she covering up a disaster? What would she look like in the morning without any makeup?
Teeth - Does she have a pretty smile? Or does she have crooked teeth? Do her teeth look clean and white?
Overall Hygiene - Does she look clean or dirty?
Nails - Does she pay attention to the details? Are her nails painted? Are her nails clean? Are her nails too long?

2. We look at what she is wearing

The type of clothing - What do her clothes say about her? Is her outfit conservative or showy? Is she tomboyish? Artistic? Classy? Rich? Poor? Nerdy?
How much skin she shows - Is she showing off her cleavage? Does she seem desperate for attention? How short is her skirt? Does she show a lot of skin? What part of her body does she like to show off? Her legs? Chest?Back? Arms? Neck area?

3. Body Language

How she carries herself - Does she walk with a confident gait? Does she move slow and deliberately with poise? Does she look rushed and frustrated? What is she currently doing? Does she do it with grace or is she clumsy?
Her display of emotions - What kind of expression does she have? Is she beaming with joy? Does she look depressed and miserable?

This tells us about her outlook on life, and the lifestyle she lives.

4. We look at her body shape, and features

Every guy has their own list, but these are the basics of what flash through most men’s minds:

Body shape - Does she have a sexy body? An hourglass figure?
Health - Does she clearly work out? Is she a healthy weight for her height? Is she overweight? Too skinny? What does that say about her eating habits? Her self-discipline? Her drive to motivate herself for her health?
Features - She have big boobs? Are they too big or too small? Or just the right size? Does she have a flat stomach? Does she have love handles? Does she have a nice ass? Does she have beautiful long legs?

But this is just the tip of the iceberg, I feel like I managed to succeed in describing only one room of the Empire State Building.

Why We Trust Our Intuition

The point is that ALL those YEARS of ogling women has built up your intuition skills. Along with this tiny list, you virtually make a million other judgments about a woman through that one glance.

It’s literally like this: you approach a woman, and BAM, she already believes she knows everything about you just by glancing you over.

REALLY take advantage of this through the way you dress and carry yourself, and get her attracted to you before you even open your mouth.

Ever hear a woman tell her friends, “There is just something about this guy, that I can’t quite describe, but he just gets me so hot.”

This is the magical subconscious at work.

Alright, so since we’re cracking the code, we’ll dive into how you can exactly capitalize on this.

What I will teach you will immediately synchronizes with a woman’s subconscious programming, and directly trigger all the attraction switches in her mind.

What you must do is dress in a way that will EASILY be categorized

It’s quite simple, do your best and pay attention to what makes her see you as a sexy man, down to the minute details. So start by examining what women find attractive, and think about how to project every single point of attraction through your image.

Let’s be real, no man is able avoid the instant attraction that a stripper or a porn star sparks. Even those mere words are linked to hundreds of attractive associations that have been programmed into our brains since we were little boys. Everything about them just oozes “sex,” and that word alone also sends a rush through our bodies.

So whenever you see women that look like…

There are a million TRIGGERS that activate in the subconscious part of your brain that spark INSTANT attraction.

It’s true, you were attracted weren’t you? Of course you were. No shame in that.

Once we see a women, we instantaneously take her through a web of more than a million categorized compartments that produces the conclusive beliefs of who she is.

I overly illustrated these points to help really understand so that you’ll always remind yourself how quickly women will correspondingly judge you.

NOTE: I’m not saying what you say and do after the initial impression does not matter. It does, but why not get a head start by capitalizing on this powerful phenomenon, setting your desired lens filter through which she’ll view you throughout the rest of the interaction.

The power of a single article of clothing (by Theory)

Just to illustrate how powerful image is. Let’s imagine this scenario: You’re sitting in a cafe, and in comes this dude in a conservative-looking suit, white collar shirt, and plain red tie. Your mind immediately gets to work and starts making assumptions: he must be a business professional - and with that stereotype alone, you begin to fill in the blanks of this stranger with business professional stereotypes. He’s probably a family man, a middle-manager driving his Toyota Camry through the rat race, conservative in values like his plain red tie. Fine. However, suddenly he turns, and you notice what seems to be a lip ring on his lower lip. Your mind jumps, WHAT THE HELL IS GOING ON…suddenly all your assumptions start to crumble, and your mind races to make sense of this chaotic, clashing image. Within the span of a few seconds, one piece of jewelry has disrupted your initial impression. You start going through different stereotypes…maybe he’s some kind of rocker, or perhaps, an organized crime boss?

You see, our minds are not designed to deal with chaos. It is always working to make sense of the world around us. Often times there is not enough information, so our mind goes deep into our subconscious to search for stereotypes and generalization to fill in the blanks - our minds are often forced to EXTEND what we see to fill in the gaps and organize it into as coherent a message as possible. This happens in a matter of seconds.

Just like in the illustration above, you have to remember that EVERYTHING IS LOADED. A lip piercing is not just a silver piece of jewelry. It’s a symbol for badass, punk, rockstar, gangster, or whatever associations your mind has established as a result of your personal experiences, the media, and society as a whole.

So be EASILY CATEGORIZABLE.

I talked a lot about the way men categorize women, so how does that translates into the way women categorize you?

Pick An Attractive Stereotype

To be easily categorizable the KEY is to find an attractive stereotype.

Attractive stereotypes have been programmed into a women’s minds through all the media, magazines, and cultural conditioning.

Make it your goal to hit all the sexy characteristics of one attractive stereotype that women already have sexy associations to.

All of the alpha characteristics embedded in certain stereotypes, will INSTANTLY get a powerful reaction from women because they can instantly categorize you as attractive or not. There is no room for confusion about what kind of guy you are, because with all the stereotypical associations, it’s pretty much BAM, you’re either hot or not. I know some guys who have gotten instant make-outs by taking advantage of this.

Here are some of the styles that will instantly get categorized…

The Nice Guy

AVOID dressing like the quintessential nice guy:

How boring.

Attractive women are approached by these boring guys all the time, and they associate this look to wussies. There is NOTHING intriguing or sexy about this type of guy to a woman. Women DEFINITELY don’t feel that powerful gut level attraction for nice, sweet, needy guys.

You can settle for the small possibility that she might like your personality after spending loads of time with her, but why would you do that when you can create a instantaneous, strong response at first glance?

So avoid wearing free t-shirts from concerts, sweepstakes, or work. If you have even a tiny thought telling you that your look is probably outdated or unattractive, it’s most likely true.

No attention to fashion shows you don’t care about your appearance, which implies that you probably don’t have many women sexually interested in you (lowering your social value).

The LEAST you can do is go to a trendy clothing store and copy the look that’s recently displayed on one of their manikins.

A lot of nice guys argue that they are just being themselves, but what they fail to see is that in order for your LIFE to change, YOU have to change.

Are you the star of your own script or an extra? Most people make themselves the guy in the background. Be the star of your life, and start dressing like it.

I say BECOME the best version of yourself that you can possibly be, and even then, constantly challenge yourself to try and grow bigger that what that is.
If someone keeps taking the same lame actions, they’ll usually get the same lame results.

It doesn’t mean you have to dress like a bad guy, or an asshole, just avoid looking like a wuss.

The Rockstar

The rockstar image will get a strong reaction from a lot of women. Some reactions may not be so great, but some will be amazing. Hey, good reactions are better than none.

The rock star looks comes with a bad ass attitude. It screams I don’t give a crap about whatever happens, I’m here to party and have fun. It’s wild and eccentric, and women get a rush just being around these type of men.

Women picture what a man would be like in bed by looking at the way he carries himself, just as we men do with women. Your personality will shine through your look, your confidence, your dominant attitude, and be projected into the bedroom. Are you going to be wild, dominant, and fun? Or will you be a chode?

There is a lot of sexuality associated with a rocker, so remember that. If you perfect this look, it probably won’t be long till you learn that you’re able go up to some girls, and just make out with them within a couple of minutes. The attraction switches that automatically go off are amazing.

The rocker usually has an eccentric hairstyle, usually dyed. Think leather, chains, piercings, and other rocker jewelry. The black nails and tattoos the guy pictured above convey a rebel attitude, but you don’t have to have tattoos to pull off the look. Get temporaries if you want to for the night out. For reference, J Dog from the VH1 show The Pick Up Artist pulls off a very complete and stylish rockstar image.

The Metrosexual

What is a metrosexual?

n. A man (esp. a heterosexual man) whose lifestyle, spending habits and concern for personal appearance are likened to those considered typical of a fashionable, urban, homosexual man.

Many accuse these men of being too “feminine” because they like to shop a lot and get facials; which are not considered manly. Who gives? A lot of women find these men irresistible. Anything to get away from the surroundings of smelly, unkempt, unrefined men.

These men always look freshly pampered. Always well groomed and fashionably dressed.

At first glance, David Beckham may seem like he’s dressed like a “nice guy” here, but his overall appearance is far from it. His tattoos instantly negate his nice guy image and instead, portray a level of “bad boy.” His faux hawk hairstyle gives him an extra stylish edge, while his designer aviator sunglasses accentuate his power source, giving off an aura of intensity. His shoulder strap bag translates into elegance and in vogue. His loosened buttons represents his lax personality and his expensive looking watch shows that he likes to flash his money around, showing the ladies he’s got resources to take care of them.

The Hip Hop Artist

The hip-hop culture is bigger than ever now and women associate a lot of masculinity, fun, and dominant attitude to this look. What’s recently in fashion with this style is bright colors. Colorful sneakers that stand out. Flashy jewelry and eccentric accessories. The baseball cap is a staple hip-hop style item, along with the long chain and tattoo art.

There is also the “thug” look, but most guys tend to take this to mean a wife beater with pants hanging below your ass. To attract women of higher caliber with this image, there are still ways to dress this way and look damn good while you’re at it. Go for the high-end version of thug. This will attract classier women. You show a real sense for fashion, while presenting all the alpha characteristics of a gangster. Think Pdiddy, and Jay-Z.

The Wall Street Baller

There is always the obvious benefits of being associated with lots of money. These guys look like wall street brokers, they dress up in expensive suits and shirts with french cuffs. It screams, “Look at me, I’m a GQ millionaire.”

If you like to work hard and make lots of money, enjoy fine dining - and you’re innately a classically refined gentleman who likes to hold their wine glass with a napkin - all while looking for a classy woman wanting to share in the pampered lifestyle, then this look is perfect for you.

The Surfer

Tim from Real Social Dynamics exhibits the surfer look here.

The stereotype of a surfer guy is the he’s very laid back, does not have a care in the world, and lives in the passion of the moment. True surfers will tell you that surfing is really a lifestyle, and that the way they tackle the waves, by having fun and enjoying the ride, is the same attitude in which they live. Some women just love this attitude and how these guys carry themselves. Some just love the sexy look.

It’s best if you have a surfer’s body for this, so it’s highly recommended that you hit the gym or actually surf to look the part. Show a lot of skin, like you would at the beach, similar to the way Tim wears his low cut v-neck shirt - pictured above.

I picked up surfing when I stayed in California last summer, and I have to tell you there are very few moments where you get a rush like the one you get when riding a great wave. Immerse yourself in the culture, and you’ll begin to naturally adopt some of the alpha mentality, and come to understand the fun attitude that you’re swimming in.

There are countless other attractive stereotypes (e.g. urban couture, clubhead, GQ model, etc.), go for what naturally pulls you and test it out. I’ll go more in depth into specific stereotypes and tell you what you can wear and put together in a series of articles coming soon.

Take The Necessary Steps

So before choosing your “flavor,” notice the guys out there who play on these attractive stereotypes - if there are any - and look for them daily. Notice what their image presents about them. Does their appearance have good associations or bad? Masculine or wimpy? Keep notes on everything you see and come to realize in your mind.

Also look for the articles of clothing or accessories that really accentuate the stereotype or persona. Is it the baggy True Religion jeans? Diesel biker jacket? the swiss-made watch? Snakeskin boots? lip-piercing? Always be on the lookout for the loaded symbols that really define the overall image. Caveat: keep your overall image complete & congruent.

It’s a process, don’t get frustrated, just keep exploring and developing it.

Which one is closest to your own personality? Do you know anybody with that look? Find someone with a similar body type, model them and try it for thirty days.

Or if you’d just like to experiment a little bit, go out and get yourself a LOADED item such as a lip piercing, some colored contact lenses, or a standout blazer. Take note of the responses you get from women. Ignore the comments from your male friends, unless you’re into that sort of thing. All that matters is you getting better responses from women.

Image Consulting

As an image coach, I help my clients cover all the necessary areas after a complete analysis and go through detailed solutions towards creating the strongest first impression in a woman’s mind, activating the code that sets off instant attraction.

Have you seen our coaching page yet?

http://www.kinowear.com/blog/image-consultation/

Also, visit the Style Critique section of the forums for a personalized critique of your current wardrobe or appearance from other users and coaches.